This is a bitter-sweet story. I believe Paul Kalanithi did a great service to all of us by sharing his wisdom and experience. We are now accustomed to living longer but we also manage to stuff it with busy but often meaningless activities. The book is a valuable addition to the genre of autobiography and provides a unique perspective of time, life and death. I highly recommend it to everyone. You can see my full review below.
Although I knew very little about the background of Nike before reading this book, it certainly ranks one of the best and most inspiring books I have read in recent months.. I am surprised to find out how Phil Knight started the company in the 60s (as a distributor for the Japanese shoe company Tiger). The book focused on the early phase of the company from the founding to around 1980 when they decided to take the company public. Knight was unclear about his place in the world after he finished graduate school in the 60s, especially in meeting his father's expectation. He packed his bag and traveled the world before starting Blue Ribbon Company, which became his purpose in life. Knight and his early employees are all very passionate about running. Perhaps their competitive spirit from the track transferred over to the business world. The way they attacked the market by serving a niche segment (runners) very well is consistent with how successful Internet/Technology startups gain their grounding. One of the key reasons they succeeded is their passion. Knight and his team felt they are an outcast and they need to rebel again the world. ("You are remembered for the rules you break", "Let everyone call you crazy.")
George W. Bush